Get In Front of the Right Customers at Exactly the Right Time.
We manage Facebook, Instagram and Google ad campaigns built specifically for Irish tradespeople — targeting homeowners in your area who are actively looking for your services right now.
What Are Paid Ads?
Paid advertising puts your business in front of potential customers immediately — before they find your competitors. Unlike SEO which takes months to build momentum, paid ads can generate leads from day one.
At Powerworld we manage Facebook and Google ad campaigns specifically designed for Irish tradespeople.
Every campaign is built around your trade, your target area and the type of jobs you want more of — with every euro of your budget tracked and optimised for maximum return.
How It Works
Step 1 — Free Consultation
We learn about your business, your target customer, your service area and what types of jobs you want more of.
Step 2 — Campaign Build
We build your ad campaigns from scratch — audiences, creatives, copy, landing pages and conversion tracking all set up properly before we spend a penny.
Step 3 — Launch
We launch your campaigns and monitor performance closely in the first weeks — making quick adjustments to get the best results as fast as possible.
Step 4 — Optimise and Scale
We review performance monthly, optimise what's working and scale up the campaigns that are delivering the best return on your investment.
What's Included
Facebook and Instagram ad campaign setup and management
Google Search ad campaign setup and management
Custom audience targeting — homeowners in your area
High converting ad creative and copywriting
Dedicated landing pages built to capture leads
Conversion tracking and performance reporting
Monthly campaign reviews and optimisation
Retargeting campaigns — stay in front of warm leads
Why Paid Ads Work for Trades
Most tradesmen rely entirely on word of mouth and organic search — leaving a huge opportunity on the table. Paid ads let you get in front of homeowners at the exact moment they're searching for your services.
The key is having someone who knows what they're doing managing your campaigns. Poorly run ads waste budget fast. Well run ads generate a consistent return on every euro spent.
The results speak for themselves:
Businesses using Google Ads appear at the very top of search results — above all organic listings
Facebook ads allow you to target homeowners by location, age and interests with pinpoint accuracy
Retargeting ads keep your business front of mind for people who visited your website but didn't enquire
Every cent of your ad spend is tracked — you know exactly what you're getting for your money.
Paid Ads FAQs
How much do I need to spend on ads?
Ad spend is paid directly to Facebook or Google — separate from our management fee. We recommend a minimum of €500 per month in ad spend to see consistent results. The more you spend the more leads you generate.
How quickly will I see results?
Unlike SEO, paid ads can generate leads within days of launching. Most clients start seeing enquiries in the first week.
What's the difference between Facebook ads and Google ads?
Google ads target people who are actively searching for your services right now — high intent, ready to hire. Facebook ads target people based on location and demographics — great for building awareness and reaching homeowners before they start searching. Both work well together.
Do I need a website to run ads?
We build dedicated high converting landing pages as part of your campaign — so a separate website isn't essential. However having one does improve your overall results.
How do I know if the ads are working?
We set up full conversion tracking so you can see exactly how many leads your ads are generating and what each lead costs. You get a clear monthly report showing exactly what your budget is delivering.
Can I set a maximum budget?
Absolutely — you set the budget and we make it work as hard as possible within that limit. No surprise charges, no hidden fees.
